Effectively building and nurturing a Spine referral base requires not only spine care excellence, but also a well-designed marketing and educational campaign crafted for both consumers and physicians, along with a reliable system of rapid access and patient navigation.
As hospitals and physician spine specialists increasingly align as systems, differentiating spine services has become even more critical. Effective models for promoting spine care will be presented from the perspective of a Joint Commission Certification Specialist, a Practice Administrator for Physiatry and a Service Line Vice President. Patrick Vega, Vice President for Corazon-will host the conversation. Discussion will focus on proven strategies in diverse provider settings and marketing to specific audiences: Primary Care, Direct-to-Consumer, and Health System Networks.