If you work in healthcare, you hear a lot about big data and analytics. Reading industry news or attending conferences, you see millions of dollars and years of effort being invested in technology designed for business intelligence. In a survey of the over 43,000 attendees at HIMSS, of one of the biggest industry conferences of the year, a significant 41% said data analytics was their number one business priority in the next year. This was followed by patient care at 40%, attesting to Meaningful Use at 27%, and patient engagement at 18%. But in spite of analytics being a top priority, a staggering, 81% then said they had no idea what data to collect or where to start.